Papakura as a district is growing faster than the greater Auckland area, but it has been fortunate to retain its friendly character and much of the classic Kiwi “town” feel as the greater Auckland area intensifies. Lifestyles in the district are as diverse as the people who live here. Papakura is considered a great place to raise a family and attracts a wide range of prospective residents to its various suburbs. There is a real sense of community and an appreciation of the District’s many open, green spaces. Situated south of Manukau and Auckland cities, close to Auckland International Airport and with excellent access to major road networks, the passenger rail system and motorway, Papakura maintains its role as a gateway for freight, travel and commerce to the north and south.
Situated strategically 32km south of Auckland City, Papakura is in the unique position of being bordered on its north side by the greater Auckland suburbs, and on the south by some of the most striking countryside within New Zealand. It has also recently been upgraded by Auckland City Council to what is referred to as a metropolitan transport hub which paves the way for the area to have greater density of housing situated around the train station and bus terminals with some streets close to the CBD being able to see buildings be constructed as high as 40 meters.
The Papakura Local board area extends from Drury in the south to Alfriston in the north, and includes Takanini, Hingaia, Red Hill, Pahurehure and the current Papakura town centre. State Highway 1 and the North Island Main Trunk Railway run north to south through the area, and Papakura is the third busiest station on the Auckland rail network. Drury is another are of great interest and is undergoing major growth with a new sensational subdivision as well as extensive commercial and industrial areas planned for the area in the next 5 years.
The area has a theatre (The Hawkins Centre), an art gallery, an international standard athletics track (Massey Park), Aquatics Centre (Massey Park Aquatic Centre) and a wide range of other sports venues. A wide range of businesses operate in the area. The area has a varied geography: from harbour foreshore, fertile plains and rolling hills to the foothills of the nearby Hunua Ranges.
Market Conditions
With 2019 bringing its challenges it also places the spotlight squarely on the agent of choice to deliver a selling solution that will have the greatest impact on the seller’s results. Whilst the buyers are prevalent, they are definitely more discerning but at the same time they are quick to make decisions.
This has seen time on market decrease from 42 days to 32 days in the market and in our office, days on market are hovering around 15-20.
With the above in mind it has become prevalent in our recommendations made to sellers that the key factor driving a properties success in today’s market is ensuring that a very good and comprehensive marketing job is carried out. With a high profile in the market a property will attract a larger buyer demographic and we know that numbers bring competition, competition drives the market higher and a high selling price is the result.
The post-covid market in 2020 has seen activity go viral, setting unprecedented results. So when discussing strategy around success and what that looks like in the market. Now more than ever, the need to listen to the recommendations of your agent is paramount to ensuring your property achieves the very best attention from the purchaser and, as a consequence, a fantastic price.
We at Harveys Papakura take the time to sit down, discuss and demonstrate to you the importance of a multi-faceted marketing and advertising campaign.